Trusted by forward-thinking brands to enhance product value and drive repeat sales.
Learn More About Our Key Features
After 20 washes, the label changes color, reminding customers it’s time to replace the item. This thoughtful feature not only strengthens their connection to your brand but also encourages repeat purchases—especially for high-turnover products like underwear and T-shirts.
Add a color-changing label to set your product apart. In a competitive market, this innovative detail enhances your brand’s premium value and provides customers with a unique “smart” experience that they’ll remember.
WISELABEL’s eco-friendly materials align with the growing demand for sustainable products. With our smart label technology, make your brand stand out and capture the attention of consumers who prioritize environmental responsibility.
“The user experience has greatly improved since we started using WISELABEL’s tags. Customers feel the reminder feature is perfect for intimate wear, as it prompts them to replace their items after a set number of washes. It’s added a personal touch to our brand, and we’re seeing an uptick in repeat purchases.”
“WISELABEL’s color-changing labels are such a thoughtful addition! Our customers love the reminder feature, saying it adds quality to the product and strengthens their connection with our brand. We’ve definitely seen an increase in repeat purchases, especially for baby clothing.”
“For our hotel linens, WISELABEL has been a game-changer! The color-change feature lets our staff quickly identify items that need replacing, boosting sorting efficiency and reducing errors. Guests have also noticed and appreciated the attention to detail, which adds to our brand’s value.”
“Our customers are raving about the color-changing labels, especially for everyday items like towels. With WISELABEL’s reminder, they know when it’s time to refresh their towels, which shows we care about their well-being and also boosts our sales. We’re thrilled with this innovative feature.”
“WISELABEL’s tags really make our brand stand out! Customers appreciate knowing when their bedding needs refreshing, which has elevated their experience and added a high-tech feel to our brand. We’ve seen a noticeable increase in repeat purchases, especially for our bedding line.”
The new label has become an important reference factor for consumers' purchasing decisions, accounting for 20%.
The proportion of repeat customers purchasing Wiselabel inside products is twice that of peer other brand products.
When consumers purchase and view reviews,the popularity of the wiselabel inside brand is much higher than other content.
The repurchase cycle of Wiselabel Standard is 5 months, which is better than the industry average of 9 months, and the sales growth is 85%.
Improve brand visibility with a unique, customer-focused innovation that enhances user engagement and promotes frequent repurchase.
Let’s consider the scenario:
•Current Annual Sales: 20 million units of underwear
•Price Per Unit: $10
After adopting WiseLabel’s reminder feature for 1-2 years, customers’ replacement cycle shifts from every 9 months to every 6 months, leading to more frequent product turnover.
Sales Growth Calculation:
•Increase in Replacement Rate: (2.00 - 1.33) / 1.33 = 50%
•Additional Units Sold Annually: 20 million units x 50% = 10 million additional units
Revenue Increase:
•Additional Revenue: 10 million units x $10/unit = $100 million in additional annual revenue
Brand Exposure Enhancement:
•Each piece of underwear featuring the WiseLabel color-changing brand logo is visible to users once a week (assuming daily washing).
•Over a month, your brand logo is seen 4 times by each user. In a year, this adds up to 48 brand impressions per unit.
Therefore, with an annual sales volume of 30 million units, your brand exposure would reach:
•30 million units x 48 impressions per unit = 1.44 billion impressions per year
So, by adopting Wiselabel wash labels, you're setting the stage for enhanced customer care and increased brand loyalty. Plus, you're propelling your sales and brand visibility to new heights. It's a strategic move that pays dividends in customer satisfaction and business growth.
WiseLabel uses advanced materials that respond to washing frequency, temperature, and physical wear. The labels change color gradually, becoming noticeably different after several washes, providing a visual indicator for textile replacement and hygiene status.
Our labels are made from high-quality, durable materials that are designed to withstand multiple wash cycles while maintaining their color-changing properties.
Yes, WiseLabel’s labels can be tailored to meet the specific needs and conditions of various textiles, ensuring optimal performance across different applications.
WiseLabel’s smart labels are versatile and can be applied in various industries including fashion, home textiles, hospitality, and healthcare.
For consumers, WiseLabel provides a reliable way to maintain hygiene standards at home. The color-changing technology gives clear visual cues when textiles need to be replaced, ensuring a healthier living environment.
Businesses can enhance product differentiation, promote health and hygiene, increase brand exposure, ensure timely replacements based on usage, and streamline bulk updates, particularly in industries like aviation and healthcare.
Yes, our labels are designed to be safe for a wide range of fabrics, ensuring no damage during use.
Textiles with WiseLabel’s smart labels should be washed and maintained according to standard care instructions. The labels are designed to withstand regular washing cycles without compromising their functionality.
No, the color change in WiseLabel’s smart labels is irreversible and designed to provide a permanent indication of the textile’s usage and hygiene status.
The color change is triggered by a combination of factors including washing frequency, temperature, and physical wear. This ensures an accurate reflection of the textile's condition over time.
WiseLabel’s technology is highly accurate in indicating textile usage. The gradual color change provides a clear visual cue when textiles have reached the end of their optimal usage cycle.
WiseLabel offers comprehensive support to businesses, including customization options, technical assistance, and guidance on integrating our smart labels into their existing product lines.
You can contact us directly through our website or reach out to our sales team via email or phone. We will provide you with all the necessary information and assistance to get started.
The cost of WiseLabel’s smart labels varies based on customization options and order volume. Please contact our sales team for detailed pricing information.
Yes, we do have minimum order requirements. Please contact our sales team to discuss your specific needs and receive a tailored quote.